The Google Online Marketing Challenge Begins

This past week, my group in class and I worked on our pre-campaign report for the Google Online Marketing Challenge (GOMC). The GOMC is a worldwide challenge held by Google, where teams take a business or a non-profit, and use $250 (given by Google) to do search engine marketing for the organization.

I think that this initiative is a genius move on Google's part. It teaches students all around the world how to do SEO and SEM, and how to use Google Analytics. Google hopes that this will lead to an increase in ad spending from small businesses. They also hope that the students will take these skills into the businesses that they work for when they graduate. From a revenue standpoint, Google has found the perfect way to expand their customer base for Google Adwords.

We are submitting our pre-campaign report today, and we are excited to see how all of this turns out. Most of our strategic planning was a lot of guesswork, honestly. We did the best we could with the knowledge we have of the company, but we realize that we will be making a lot of adjustments once we get some feedback a few days after we start our campaign. Our main goal is to increase traffic to picketfenceproperties.net, and to generate more online leads for his business.